Vacation spot DC Launches New Promoting Marketing campaign

Vacation spot DC, the official vacation spot advertising group for the District, introduced final month that visitation is trending towards a return to pre-pandemic stage, and it’ll launch a brand new promoting marketing campaign to maintain guests coming to town.

In 2022, the District welcomed 21.9 million guests, together with 1.2 million worldwide journeyers. Vacation spot DC officers say these numbers imply that home visitation has rebounded to 91% of pre-pandemic figures, whereas worldwide visits have rebounded to 60%. Elliott L. Ferguson III, president and CEO of Vacation spot DC, relayed the numbers on the group’s annual Advertising and marketing Outlook Assembly that was held on Aug. 29 on the Warner Theatre in Northwest.

“We knew home vacationers would return faster than these from worldwide markets, and when home vacationers are contemplating the place to spend their cash, the information tells us D.C. is a best choice,” mentioned Ferguson. “The information additionally tells us we should proceed engaging worldwide vacationers to return. With help from the tourism restoration district laws, we’ll proceed to win again world vacationers with increased spending potential. That issues as a result of guests straight help native jobs and contribute to the standard of life for residents.”

Vacation spot DC introduced its new promoting marketing campaign: “There’s Solely One DC.” The branding positions the vacation spot as wholly distinctive. Vacation spot DC officers observe town matches different world-class cities in eating, nightlife, arts, tradition, sports activities, theater, outside actions, and inexperienced areas. 

As well as, officers mentioned town’s monuments, museums, memorials, and free issues to do are unmatched by another. The “There’s Solely One DC” will formally launch Nov. 1.

“It’s true: there is just one place on the planet like Washington, D.C.,” mentioned D.C. Mayor Muriel Bowser. 

“Just one place the place you possibly can go to the White Home in the course of the day after which go to Ben’s Chili Bowl at night time. Just one place the place you possibly can go to Cedar Hill after which to Sycamore & Oak in a single journey. And just one place the place you possibly can take within the historical past of our nation whereas celebrating and having fun with the tradition of the 700,000 Washingtonians who name D.C. residence.”