Synthetic intelligence (AI) continues to lift questions in regards to the artistic course of in leisure. This summer season, the Recording Academy up to date the Grammy Awards guidelines and pointers for the 66th Grammy Awards. AI factored prominently in a few of the adjustments within the guidelines and pointers.
In an unique interview with The Washington Informer, Harvey Mason Jr., CEO of the Recording Academy, mentioned he has been trying intently at AI through the previous 12 months.
“It’s one thing that I’ve witnessed by my time in studios and as I proceed to create work with music makers,” mentioned Mason. “I see AI being deployed, so it’s at all times been on my thoughts.”
Mason mentioned the interior course of for taking a look at AI started when Ruby Marchand, chief awards and trade officer for the Recording Academy, acquired the ball rolling in late spring.
“It was the awards workforce, the folks from membership, and our in-house counsel that got here collectively,” continued Mason. “We finally held a roundtable-like summit the place we invited trade leaders, artists, producers, labels, streamers, legal professionals, and legislators. There have been quite a lot of conversations with totally different folks. That is one thing on which we’ve got been intentional.”
How the Grammys View AI
Mason reported, with the brand new insurance policies, the Recording Academy will enable AI music and content material to be submitted for consideration.
“If there’s an AI voice singing the tune or AI instrumentation, we’ll take into account it. However in a songwriting-based class, it have to be written largely by a human,” Mason mentioned. “The identical goes for efficiency classes, the place solely a human performer might be thought-about for a Grammy. The rules additional clarify that if AI did the songwriting or created the music, that’s a special consideration. However the Grammy will go to human creators at this level.”
Defending Human Creators
The Recording Academy ensures it is not going to be closed-minded to know-how however does perceive its AI coverage impacts many points of the artistic course of. Mason shared a number of questions the Recording Academy is continually reviewing.
“We stand robust on ensuring we’re defending human creators. How will we use know-how to reinforce what it’s we do?” Mason mentioned. “How will we be certain that there are guardrails in place to ensure there’s equitable and honest therapy? How will we be certain that we’re not closed off to developments? That’s the juggling act we’re all going through.
Keep Tuned for the Awards
Nominations for the 66th annual Grammy Awards can be introduced on Nov. 10. The Grammys will air on Feb. 4, 2024, from Los Angeles. For extra info on the Grammy guidelines and pointers, go to recordingacademy.com.