Image this: 10 super-talented college students from Traditionally Black Faculties and Universities (HBCUs) throughout the U.S. are about to dive into an epic summer time internship. They’re gearing up for a 10-week deep dive into the world of promoting and communications with Chevrolet in Detroit.

This immersive gig isn’t nearly espresso runs and photocopying. These fellows will create content material and rise up shut and private with the tech powering the auto business. Plus, they’ll staff up with Nationwide Newspaper Publication Affiliation (NNPA) journalists and Chevy advertising peeps, testing out the all-new 2024 Chevrolet Trax on a unbelievable group highway journey.

They’ll additionally doc their journey on social media as a result of what’s an journey with out some Instagram love, proper? Chevy and the NNPA are internet hosting this hands-on expertise for the seventh 12 months, calling it Uncover the Surprising (DTU).

HBCU grads will mentor the scholars, sharing their professional suggestions and cheering them on each step of the way in which. Large names just like the TV host, actor Terrence Jenkins, and STEM advocate Justin Shaifer are returning for his or her third 12 months as DTU ambassadors. ESPN sports activities journalist and HBCU alum 

Tiffany Greene may also be part of the mentorship crew.

Terrence J completely summed up the vibe: “Having help and alternatives throughout your school years is invaluable and can set you on a path of lifelong success. As a proud HBCU graduate, I’m thrilled to collaborate with Chevrolet and the NNPA once more to uplift the subsequent era of gifted journalists, entrepreneurs, and content material creators.”